Sea to Summit Case Study, Part 2
Sheena Schleicher
INTERNATIONAL SEO STRATEGY | MULTI-DOMAIN SHOPIFY WEBSITE LAUNCH
After a few months of working with Sea to Summit’s US team to overhaul and optimize the website architecture and navigation for the brand’s North America website, we were invited to provide strategic SEO direction for the ecommerce brand’s international expansion. This would involve four domains serving a multitude of regions, with websites owned and managed by the brand, the brand’s parent company–STS Distributed Brands–as well as 3rd party distribution partners.
The Challenge: International Domains + SEO Strategy
The collective businesses had a mix of Top Level Domains (TLDs) and County Code Top Level Domains (ccTLDs) and needed careful direction on how to properly structure an international digital presence and ecommerce experiences. Teams from various regions, distribution partners, and vendors were looped into business- and SEO- critical discussions and decision-making.
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