Sheena Schleicher is an SEO and digital growth strategist specializing in advanced technical SEO, brand strategy, eCommerce analytics, content systems, digital PR, and search visibility. Over the course of her career, she has had the opportunity to lead digital strategy and organic growth initiatives for some of the most respected brands in retail, lifestyle, hospitality, luxury, and outdoor industries.

Her path into this work was anything but linear, and that’s exactly what gives her an edge.

She began as an English and Marketing Communications student, then moved through roles as an editor and writer for both local newspapers and national magazines, a retail merchandiser, event marketer, PR specialist, and eventually an SEO and digital strategist, all before the age of 22. Each chapter built a different lens: storytelling, consumer psychology, merchandising, audience engagement, public relations, and business strategy. Today, those experiences shape every engagement she leads.

Sheena brings a rare balance of technical rigor and human understanding. She understands how content gets made, how people actually read and shop, how brands earn trust, and how digital ecosystems influence real business outcomes. Her work is guided by data, instinct, lived customer behavior, and a clear commitment to what serves both the business and its audience over the long term.

People before algorithms. Customers before conversions. No shortcuts.

What drives her work?

At the core of Sheena’s work is a simple belief: strong brands should thrive both online and in the real world.

Her approach starts by deeply understanding the brand, the people behind it, and the audiences it exists to serve. From there, she develops multichannel growth strategies rooted in technical excellence, content architecture, user experience, and ethical marketing principles. The goal is never traffic for traffic’s sake. It is to help businesses build durable visibility, stronger customer relationships, and growth systems that succeed with or without Google.

If she weren’t in marketing...

Sheena often says she would have become a community college professor.

That instinct still shows up in how she leads today. Beyond delivering strategy, she is deeply committed to helping teams understand the “why” behind the work so they can think critically, contribute ideas, and build internal confidence. Her best partnerships are collaborative, educational, and designed to leave teams stronger than she found them.

Beyond the work

While brand strategy, UX, SEO, web experiences, and digital growth are a major part of what energizes Sheena professionally, life outside of work matters just as much.

Her life beyond the office is grounded in family, faith, land stewardship, storytelling, and building things with long-term purpose. Those same values shape how she shows up in business: thoughtful, strategic, relational, and deeply invested in work that creates lasting impact.

Here are a few of the things that make Sheena who she is outside the office.