Specializing in advanced, technical SEO (search engine optimization), branding, eCommerce analytics, content strategy, and PR, Sheena has had the great privilege to lead the digital strategy and search marketing campaigns for some of the greatest brands on earth! 

How did she get here, you ask? 

English turned Marketing Communication student; turned editor/writer for local newspaper and national magazine; turned retail merchandiser; turned marketing events planner; turned PR specialist; turned SEO and digital marketing strategist—all before the age of 22. Why share this evolution? While Sheena never imagined how much of an impact each of these would have on her career, they influence every campaign she’s involved with.

Sheena understands the content creation process, how to engage readers, how consumers shop, and how to build relationships. Decisions are backed by a combination of data, intuition, the human experience, and especially what is best for the business and their customers. Customers before conversions. People first. No short-cuts.

What are her goals?

As an SEO and digital marketing strategist, Sheena’s strives to help businesses build brands that thrive in the digital and real world. We do this by getting to know the brand, the people behind the brand, and their key audiences. Only then can we build and implement effective multichannel, content-focused marketing strategies that are ethical, data-informed, engaging, and that grow businesses that succeed with or without Google.

If Sheena wasn’t a marketer, what would she be?

Sheena has long shared that if she wasn’t a marketer, she’d be a teacher at a community college. As a marketer, she strives to educate and empower the people she works with to not just execute on SEO, design, or content recommendations, but to understand and contribute their own ideas as well. 

Okay, enough about Sheena the digital marketer...

While web design and development, branding, UX, Google, SEO, and marketing as a whole are some of the things that keep Sheena excited on the work side of life, she thinks the fun stuff is just as important in a healthy, balanced life.

Here are some of the things that make Sheena who she is outside of the office.