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Marketing & Business Insights | Schleicher Marketing

Thoughts & insights about various digital marketing, SEO, branding, UX, design, & photography. Get a peak at my latest projects here!

 

Filtering by Category: Entrepreneurship

Mistakes & Lessons From Our First 5 Years In Business

Sheena Schleicher

We’ve learned a lot in these last 5 years of doing business, often with lessons learned the hard way. Entrepreneurship is hard. Then add being young (26) and naive about all the nitty gritty behind-the-scenes details that go into running a successful business. Then add on starting a family and choosing to be a working mom and entrepreneur. We’ve faced challenges and successes, learned lots of new things about business and ourselves, and confirmed a number of assumptions we’ve had along the way.

For anyone who read my “Advice to Young Entrepreneurs” back in 2015 (just a few months after Schleicher Marketing’s official launch), my hope is that this piece will act as a follow-up. I hope to share about the good that’s come over the last 5 years, but also the hard stuff. The mistakes we made and the sometimes-hard-lessons learned. So here we go…

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Winning Growth Strategy: Invite Prospects, Clients to Conferences

Sheena Schleicher

After years of attending various marketing conferences, I decided to invite one of my long-time clients along with me. It ended up being so incredibly valuable to our work relationship that when the next conference came along, I invited another client. And then one I was still in conversations with. Each facilitated such pivotal moments with partners that now I can’t really see myself attending a conference without a client – and I’d like to share why these invitations were so well-received and so powerful to client/consultant relationships.

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