Specializing in advanced, technical SEO (search engine optimization), branding, eCommerce analytics, content strategy, and PR, for the last 10 years I have had the great privilege to manage the online presence, Web design/development, and search marketing campaigns for some of the greatest brands on earth!
How did I get here, you ask?
English turned Marketing Communication student; turned editor/writer for local newspaper and national magazine; turned retail merchandiser; turned marketing events planner; turned PR specialist; turned SEO and digital marketing strategist. Why share this evolution? Well, while I never imagined how much of an impact each of these would have on my career, they have shaped my mind and how I carry out every campaign I'm involved with.
I understand the content creation process, how to engage readers, how consumers shop, and how to build relationships. Decisions are backed by a combination of data, intuition, the human experience, and especially what is best for the business and their customers. Customers before conversions. People first. No short-cuts.
What are my goals?
As an SEO and digital marketing strategist, my ultimate goal is to help businesses build brands that thrive in the digital and real world. We do this by getting to know the brand, the people behind the brand, and their key audiences. Only then can we build and implement effective multichannel, content-focused marketing strategies that are ethical, data-informed, engaging, and that grow businesses that succeed with or without Google.
I also strive to educate and empower the people I work with to not just execute on SEO, design, or content recommendations, but to understand and contribute their own ideas as well.
Okay, enough about Sheena the digital marketer...
While web design and development, branding, UX, Google, SEO, and marketing as a whole are some of the things that keep me excited on the work side of life, I think the fun stuff is just as important in a healthy, balanced life.
Here are some of the things that make me who I am outside of the office.