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Marketing & Business Insights | Schleicher Marketing

Thoughts & insights about various digital marketing, SEO, branding, UX, design, & photography. Get a peak at my latest projects here!

 

Filtering by Category: SEO

Sea to Summit Case Study, Part 2

Sheena Schleicher

INTERNATIONAL SEO STRATEGY | MULTI-DOMAIN SHOPIFY WEBSITE LAUNCH

After a few months of working with Sea to Summit’s US team to overhaul and optimize the website architecture and navigation for the brand’s North America website, we were invited to provide strategic SEO direction for the ecommerce brand’s international expansion. This would involve four domains serving a multitude of regions, with websites owned and managed by the brand, the brand’s parent company–STS Distributed Brands–as well as 3rd party distribution partners. 

The Challenge: International Domains + SEO Strategy

The collective businesses had a mix of Top Level Domains (TLDs) and County Code Top Level Domains (ccTLDs) and needed careful direction on how to properly structure an international digital presence and ecommerce experiences. Teams from various regions, distribution partners, and vendors were looped into business- and SEO- critical discussions and decision-making.

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categories SEO, UX / Design

Sea to Summit Case Study, Part 1

Sheena Schleicher

SEO STRATEGY | SHOPIFY SEO | SITE ARCHITECTURE OVERHAUL

Sea to Summit is a global adventure lifestyle brand in the outdoor industry, inventing gear that enables freedom and self-reliance in any environment. 

As a referral from a different client (our most common source of new business), Sea to Summit partnered with Schleicher Marketing to support the brand’s US team with SEO strategy on the Shopify+ ecommerce website serving the North American market: www.seatosummitusa.com. We’ll share about the international domain and global website migration to www.seatosummit.com in Project Phase 2 next. Our key contact was quite experienced with SEO, so the efficiencies and results were swift!

The Challenge: Site Architecture + Navigation Overhaul

One of the first things our team identified was the need to improve the site’s architecture to better serve Sea to Summit’s key audiences and support the SEO strategy.

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categories SEO