Authentic Brand Stories Create Communities
When speaking about "branding," any marketer would talk about the importance of consistency - and they would be right in doing so. But a commonly overlooked and even avoided characteristic or goal in branding is "authenticity" and, especially, "transparency."
The people behind your brand are your greatest asset. And with any group of people, comes stories - stories of taking risks and making mistakes, pursuing passions and discovering new ones, tough lessons and wonderful achievements, breath-taking highs and crushing lows. Behind every great brand are many great stories. And those stories need to be shared.
"Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin
Our favorite brands are not the ones we view as corporate machines or robots without any personality, but rather the brands that show their human side. Today's digitally-connected, global consumers are wise and can tell if they'll love your brand or not within seconds - it's your well-crafted brand story that will determine if they'll bounce or stick around and shop a little.
I'm here to help brands transform their years of experience, innovations, failures, successes, and especially their personality into a consistent brand story that resonates with consumers while supporting business goals, SEO efforts, and the overall marketing strategy.