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Conversion Optimization = Happy Customers

Conversion Rate Optimization (CRO) is the digital version of brick-and-mortar product merchandising, where product organization, price points, and display all influence the shopper’s decision to buy. In the digital shopping environment, where a visitor’s decision to stay or leave your website is often made within the blink of an eye, Web Analytics and consumer-focused content strategies ensure every page and pixel of your site is arranged for efficiently guiding the visitor to conversion.

The success of a page should be measured by one criteria: Does the visitor do what you want them to do?
— Aaron Wall, SEObook.com

Whether you have an eCommerce or lead generation site, web analytics and consumer insights helps us not just think of site traffic as a data set, but as human visitors - real people who have expectations, intentions, opinions, wants, feelings, and like most of us, limited time and money. 

CRO involves a variety of tactics for understanding who your customer is and how they're interacting with your website and brand content, then making adjustments that improve their path to purchase and increase site conversion rates

We've all encountered frustrating web experiences that have shaped our brand perception and buying decisions, as portrayed in the "real life" landing page optimization video below.

 

As a Google Analytics Certified data analyst and digital marketer, I work with designers, content creators, brand managers, and developers to make sure every digital touchpoint representing your brand is great - clear messaging, clean design, intuitive navigation, helpful content, easy checkout, and in no way annoying or frustrating. 

Are you ready for more online conversions and sales? Let's talk!